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To whom it may concern:
On ________, I visited your store: ________. While there, I had a bad experience and wanted to write you a letter informing you of my displeasure.
At my visit, I was disappointed to have the following experience:
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I would very much appreciate a letter, email, or call back. Even if we are not able to come to a satisfactory resolution, I would like to know that someone read my letter and took the time to hear of my experience at your store.
I look forward to your reply. Please contact me as soon as possible.
Sincerely,
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